Since Elon Musk’s acquisition of Twitter in late 2022, the platform has undergone significant changes that impact digital marketing strategies and social media management. These changes, ranging from content moderation policies to the platform’s very name, have led to a notable exodus of users seeking more stable alternatives for their online presence.
So, what’s the deal with Twitter? Is it just a fad, or is it here to stay?
As you are probably well aware, Twitter has recently been bought by none other than Elon Musk himself. I don’t know about you, but I am only noticing negative sides of this acquisition. I will try to explain why within following paragraphs and how this affects digital marketing and social media strategy for professionals who rely on these platforms for their online presence.
Firstly, I am not talking about the blue stars here, either. It goes deeper. Twitter feels less professional as a whole, since Elon bought it. There had been many lay-offs, many people leaving the company at their own will because of bad management, and so on, and so forth. At this point, Twitter just feels like it’s hanging in the air about to drop itself into a volcano and be forgotten. This instability makes it unreliable for digital marketing and personal branding efforts.
